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Facebook Era, The: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff App (iPhone)

  • #: 5883
  • Price: free ($0.00) In Apple Store
  • Category: Books
  • Updated: 2010-02-09
  • Current Version: 1.1.2
  • 1.1.2
  • Size: 7.90 MB
  • Language: English
  • Seller: Pearson Education, Inc.
  • Requirements: Compatible with iPhone, iPod touch, and iPad. Requires iOS 3.0 or later
  • © 2010 by Pearson Education, Inc.
  •  Add to Favorite apps

 

Description

Best Selling Book! Download the Facebook Era app to try out all the features of the app and sample a featured chapter for FREE. If you like it, you can buy the entire application and unlock all remaining chapters through the convenient in-app purchase option. The Facebook Era reader app brings to your mobile bookshelf the best selling book on Facebook for business from Clara Shih and Prentice Hall Professional, a publishing imprint of Pearson Education:

ABOUT THE READER APPLICATION

Pearson has developed an iPhone app that includes all the standard features you expect in a reader such as easy navigation, search, and hyperlinking. Sample featured chapters for FREE. Like what you see, simply use the in-app purchase option to unlock the entire library application.

THE FACEBOOK ERA: TAPPING ONLINE SOCIAL NETWORKS TO BUILD BETTER PRODUCTS, REACH NEW AUDIENCES, AND SELL MORE STUFF

“People in all demographics and regions of the world are more connected than ever before to the products, issues, places, and individuals in their lives. This book recognizes that we’ve come to a place where people can represent their real identityboth personal and professionaland use the social filters on the Web to connect with the world around them.”

Sheryl Sandberg, Chief Operating Officer, Facebook

Through case studies, examples, and a practical how-to guide, Shih helps individuals, companies, and organizations understand and take advantage of social networks to transform customer relationships for sales and marketing. Shih systematically identifies your best opportunities to use social networks to source new business opportunities, target marketing messages, find the best employees, and engage customers as true partners throughout the innovation cycle. Finally, she presents a detailed action plan for positioning your company to win in today’s radically new era: The Facebook Era.

* Includes a practical 60-day action plan for positioning your company to win in the Facebook Era

* For companies of all sizes, in all industriesand business functions ranging from marketing to operations

* By Clara Shih, creator of Faceconnector, first business application on Facebook

* Understand how social networking transforms our personal and professional relationships

Why social networking will have business impact comparable to the Internet

* Use online social networks to hypertarget your customers

Hone in on precise audience segments and then tailor custom campaigns with powerful personal and social relevance

* Define and implement your optimal social networking brand strategy

Ask the right questions, set the right goals and priorities, and execute on it

* Implement effective governance and compliance

Understand and mitigate the risks of social networking/Web 2.0 initiatives

About Pearson

The global leader in educational and professional publishing, Pearson is home to such respected brands as Addison-Wesley Professional, Cisco Press, Exam Cram, IBM Press, Pearson IT Certification, Prentice Hall Professional, Que, and Sams Publishing, which have as their online publishing arm InformIT (www.informit.com) -The Trusted Technology Learning Source. In addition, Berkeley-based Peachpit (www.peachpit.com), the publishing partner for Adobe Press, Apple Certified, and others, publishes best-selling books for creative design professionals. Pearson is also co-founder, with O'Reilly Media Inc., of Safari Books Online (http://safari.informit.com), the premier on-demand technology content library providing thousands of expert reference materials through a single point of contact, including expert technology, creative and design, industry and management resources in video, audio and written formats. Pearson Education is part of Pearson (NYSE: PSO), the international media company. Pearson's other primary businesses include the Financial Times Group and the Penguin Group.

What's New in Version 1.1.2

Trivial Enhancements

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Rated 0/5 based on 1 customer reviews.

 

0/5 stars

A waste of time. This info is free on the web.

:
I was looking forward to some good info and the only free part of this is the preface and other unnecessary chapters. They tease you by making all the good chapters available if you pay them money. All of the good info is free on the web. Don't pay for this.

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The information may be outdated (2011-03-27 04:21:59). For actual information go to iTunes

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